Customer engagement with websites: a transactional retail perspective
نویسندگان
چکیده
منابع مشابه
Retail Cycle Time: A Customer Transaction Perspective
In the competitive retailing environment of the 1990s, success often depends on a firm’s ability to find a unique way of appealing to a carefully selected group of target customers (those most likely, willing, and able to buy the firm’s offering) in order to gain their patronage, and ideally, their loyalty. The best way to achieve a competitive advantage is to develop a unique merchandise and/o...
متن کاملCustomer channel choices in retail banking: A test of individual differences for transactional services
With the introduction of self-service in the financial sector there have been made many assumptions about customer behaviour. Both practitioners and researchers have examined and proposed heuristics for distinguishing self-service customers from other customers. In banking this divide is usually made between Internet segments and branch segments (e.g. Mols, 1999). This paper is part of a resear...
متن کاملQuantifying Customer Satisfaction with E-commerce Websites
E-commerce is an increasingly significant part of the global economy. Users of E-commerce Web sites often have high expectations for the quality of service, and if those expectations are not met, the next site is only a click away. A number of performance problems have been observed for E-commerce Web sites, and much work has gone into characterising the performance of Web servers and Internet ...
متن کاملContractual Incompleteness: a Transactional Perspective
Recent scholarship in the field of contract law has concentrated on contractual incompleteness—that is, on the fact that except in the simplest and most basic transactions, contracting parties do not work out all of the relevant details and contingencies of their relationship at the outset. The reasons for incomplete contracts are varied. Sometimes parties deliberately leave terms unresolved, t...
متن کاملEstimating Customer Loss Ratesfrom Transactional Data
Suppose that in a stationary M/M/c queueing system with arrival rate and service rate , customers may be lost via either balking with probability $ or reneging at rate. All of , and the loss parameter $ or as applicable are unknown and are to be estimated from transactional data (i.e. the set of service initiation and service completion epochs) observed on a (long) time interval of length T. Th...
متن کاملذخیره در منابع من
با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید
ژورنال
عنوان ژورنال: European Journal of Marketing
سال: 2019
ISSN: 0309-0566,0309-0566
DOI: 10.1108/ejm-10-2017-0649